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Want UX?

Micha Goldfine - Monday, February 22, 2016

Want UX? Get a great designer. Get a person that does his research prior to sketching a single line. Get a designer who asks questions and bends the rules. Get a designer who understands the company’s brand identity not only it’s visual one but it’s mantra and ideology. Get a designer who understands the product he’s about to design.   

Setting up a design team in startups and emerging tech companies

Micha Goldfine - Monday, January 25, 2016

As with many young start-ups, design is not a top priority certainly not a dedicated design team. Fortunately times are changing (fast) and design, driven by User Experience Design (UXD) has become a crucial part in the success of tech companies.   

UX is Design

Micha Goldfine - Tuesday, October 27, 2015

I’ve been in the design circle for 20 years. From my industrial design studies to my current role as head of design in a tech company I have never referred to myself as a UX designer even though I probably have filled this role to some extent.    

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