Micha Goldfine | Design & Vision    

Want UX? Get a great designer. Get a person that does his research prior to sketching a single line. Get a designer who asks questions and bends the rules. Get a designer who understands the company’s brand identity not only it’s visual one but it’s mantra and ideology. Get a designer who understands the product he’s about to design.   

As with many young start-ups, design is not a top priority certainly not a dedicated design team. Fortunately times are changing (fast) and design, driven by User Experience Design (UXD) has become a crucial part in the success of tech companies.   

I’ve been in the design circle for 20 years. From my industrial design studies to my current role as head of design in a tech company I have never referred to myself as a UX designer even though I probably have filled this role to some extent.