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Want UX?

Micha Goldfine - Monday, February 22, 2016

Want UX? Get a great designer. Get a person that does his research prior to sketching a single line. Get a designer who asks questions and bends the rules. Get a designer who understands the company’s brand identity not only it’s visual one but it’s mantra and ideology. Get a designer who understands the product he’s about to design.   

Setting up a design team in startups and emerging tech companies

Micha Goldfine - Monday, January 25, 2016

As with many young start-ups, design is not a top priority certainly not a dedicated design team. Fortunately times are changing (fast) and design, driven by User Experience Design (UXD) has become a crucial part in the success of tech companies.   

In-Context Interface Design

Micha Goldfine - Saturday, January 02, 2016

Distribution and tables based applications are not ‘sexy’ by any means. They probably fall in the same bucket of many other administrative applications and tools. So how does a design team approach something that might look simple on the surface but actually is very complex under the hood?    

You are also responsible for a successful user experience

Micha Goldfine - Thursday, November 26, 2015

Learn, adapt and evolve. You are also responsible for a successful user experience.
Software is a tool, a tool that needs to be learned and experimented with. Since the move to cloud-based software and mobile apps, changes and updates appear more often then in the past and users must adapt quickly as well.   

UX is Design

Micha Goldfine - Tuesday, October 27, 2015

I’ve been in the design circle for 20 years. From my industrial design studies to my current role as head of design in a tech company I have never referred to myself as a UX designer even though I probably have filled this role to some extent.    

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