The new SiteMinder website has been an intense two month collaboration between the marketing and studio teams. Not only we had to launch a new website but also a new brand and messaging.
As the head of SiteMinder's in-house studio I managed the project starting from UX wireframes and storyboard to page layouts, content design and front-end development. SEO, region support and marketing analytics where also a huge part of the project and for the first time our website guests are automatically directed to there geo-location language rather then having to switch language manually. In Addition, we re-build the entire forms and visitor engagement processes to allow for a quicker and smoother user experience.
The website has been planned from the grown-up and is designed to be scalable and manageable for a many years to come