Want UX?

Micha Goldfine - Monday, February 22, 2016

Want UX? Get a great designer. Get a person that does his research prior to sketching a single line. Get a designer who asks questions and bends the rules. Get a designer who understands the company’s brand identity not only it’s visual one but it’s mantra and ideology. Get a designer who understands the product he’s about to design.   

Setting up a design team in startups and emerging tech companies

Micha Goldfine - Monday, January 25, 2016

As with many young start-ups, design is not a top priority certainly not a dedicated design team. Fortunately times are changing (fast) and design, driven by User Experience Design (UXD) has become a crucial part in the success of tech companies.   

In-Context Interface Design

Micha Goldfine - Saturday, January 02, 2016

Distribution and tables based applications are not ‘sexy’ by any means. They probably fall in the same bucket of many other administrative applications and tools. So how does a design team approach something that might look simple on the surface but actually is very complex under the hood?    

You are also responsible for a successful user experience

Micha Goldfine - Thursday, November 26, 2015

Learn, adapt and evolve. You are also responsible for a successful user experience.
Software is a tool, a tool that needs to be learned and experimented with. Since the move to cloud-based software and mobile apps, changes and updates appear more often then in the past and users must adapt quickly as well.   

UX is Design

Micha Goldfine - Tuesday, October 27, 2015

I’ve been in the design circle for 20 years. From my industrial design studies to my current role as head of design in a tech company I have never referred to myself as a UX designer even though I probably have filled this role to some extent.    

Reconsider Responsive Design (Layout)

Micha Goldfine - Thursday, June 12, 2014

It’s been a a few years since the term “responsive design" has entered the overwhelming world of tech terms, titles and acronyms. I prefer using the term ‘layout’ rather then’ design as we are not altering the design but rather changing the layout to fit a certain screen (viewport to be exact) size and/ or orientation.   

Scope and Graphical Wireframes

Micha Goldfine - Wednesday, April 16, 2014

In recent years with the introduction of more digital devices and the increase of data-streams I started skipping some traditional planing and scoping steps as I realised that most clients and stakeholders simply 'get it' much better if I graphically illustrate my thoughts rather then verbally describing them or showing some black and white wireframes.   

Using SVG graphics

Micha Goldfine - Monday, November 18, 2013

I was never a big fan of SVG or any 'new' formats that where not widely supported both by the recipient (browsers) and authors (Illustrator etc.). 
Now that IE9+, Firefox, Chrome and Safari support the SVG format I started creating vector assets for both CSS and content and find SVG to be a very flexible (literally) format alongside PNG and icon fonts.   

Two Alternatives to Adobe Fireworks

Micha Goldfine - Monday, July 01, 2013

Adobe FireworksIt’s no surprise that Adobe decided to drop future releases of Fireworks. It’s one of those applications you wished will continue to evolve, but I think the entire Fireworks community knew for quite a while that Fireworks life-support system had to be turned off eventually.    

Icon Fonts. Start using them.

Micha Goldfine - Thursday, June 20, 2013


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