Want UX?

Micha Goldfine - Monday, February 22, 2016

Want UX? Get a great designer. Get a person that does his research prior to sketching a single line. Get a designer who asks questions and bends the rules. Get a designer who understands the company’s brand identity not only it’s visual one but it’s mantra and ideology. Get a designer who understands the product he’s about to design.   

In-Context Interface Design

Micha Goldfine - Saturday, January 02, 2016

Distribution and tables based applications are not ‘sexy’ by any means. They probably fall in the same bucket of many other administrative applications and tools. So how does a design team approach something that might look simple on the surface but actually is very complex under the hood?    

You are also responsible for a successful user experience

Micha Goldfine - Thursday, November 26, 2015

Learn, adapt and evolve. You are also responsible for a successful user experience.
Software is a tool, a tool that needs to be learned and experimented with. Since the move to cloud-based software and mobile apps, changes and updates appear more often then in the past and users must adapt quickly as well.   

Reconsider Responsive Design (Layout)

Micha Goldfine - Thursday, June 12, 2014

It’s been a a few years since the term “responsive design" has entered the overwhelming world of tech terms, titles and acronyms. I prefer using the term ‘layout’ rather then’ design as we are not altering the design but rather changing the layout to fit a certain screen (viewport to be exact) size and/ or orientation.   

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